The use of subliminal messaging has been around for many years, most times used by companies in advertising. When companies use subliminal advertising, there is the intention to present information to people watching it without them knowing – sneaky to say the least. In countries like Britain and Australia, there are laws that ban subliminal advertising.

In recent years, there’s been a growing community that take subliminal messaging to a whole new level. People who believe that by listening to “subliminals”, they can achieve what they want. This can be anything – from losing weight, becoming rich, growing taller to increasing your bust size and changing the colour of your eyes.

What are these “subliminals”?

According to the website Success Subliminals, “Subliminal (audio) messages are affirmations that bypass your conscious mind and go straight into your subconscious. These hidden positive affirmations are embedded in the music, just below your hearing level. Because your conscious mind is not aware of the subliminal suggestions underlying the music, it can’t put up barriers against it. That’s why subliminal affirmations avoid any resistance, which would usually hold you back.”

Does it actually work?

There’s far from enough research done on this to prove it works but there are some subliminal videos on various social media platforms reaching millions of views. As far-fetched as this whole “will-it-into-reality” concept sounds, there are thousands of users claiming that it works for them.

Subliminals can be really specific like… this.

^{Image credit: Screengrab from YouTube}

It’s one thing to believe in the law of attraction, it’s another thing altogether to believe that listening to a subliminal video (once) will solve all of your weight problems.

Dangerous? How so?

There are people out there who use their platforms under the pretext of positive subliminal videos to spread dark subliminal messages, using them to manipulate others without their knowledge. So the danger lies in not knowing what the message is, since the whole point of it being subliminal is for it to speak to your subconscious, not your conscious. Unless you’re absolutely certain you can trust the person behind the video, there’s always going to be this risk. Furthermore, most of the “target audience” of such videos are the younger, likely more susceptible, crowd.

I for one prefer the good old fashioned way of repeating positive affirmations and mantras while actually doing what I can to get to where I want to be – not just wish it into reality.