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The Florida EC prices

What units at The Florida, Hougang Avenue 7, sold for, from URA’s caveats to October 2026. Search another project, street or district.

Median EC price · The Florida$1,535,00018 sold from Nov 2025 to Oct 2026 · $1,130 psf · −28.1% on D19’s $1,572
  • Street Hougang Avenue 7
  • District D19 Serangoon Garden, Hougang, Punggol
  • Region Outside Central Region (OCR)
  • Tenure 99-year lease from 1997
  • Nearest MRT/LRT Hougang, 880 m
  • Sales 94 since Oct 2021, the first in Oct 2021

Year by year ECs

12 monthsSoldMedian priceMedian $psf
Nov 2025 to Oct 202618$1,535,000$1,130
Nov 2024 to Oct 202523$1,400,000$1,060
Nov 2023 to Oct 202428$1,332,500$1,008
Nov 2022 to Oct 20238$1,285,000$1,016
Nov 2021 to Oct 202215$1,158,000$856

By type and sale ECs, since Oct 2021

Type or saleSoldMedian priceMedian $psf
Executive Condominium94$1,351,500$1,036
Resales94$1,351,500$1,036

By size ECs, since Oct 2021

SizeSoldMedian priceMedian $psf
1,200 to 1,599 sq ft86$1,345,000$1,040
1,600 sq ft and up8$1,944,444$1,004

Quarter by quarter median $psf, and each sale

$600$800$1,000$1,200$1,400 20222023202420252026 $1,101

Latest sales ECs, 94 since Oct 2021

MonthPriceSq ft$psfFloorSale
Oct 2026$1,980,0001,798$1,1011–5Resale
Oct 2026$1,980,0001,798$1,1011–5Resale
Oct 2026$1,450,0001,302$1,1146–10Resale
Sep 2026$1,593,0001,389$1,1471–5Resale
Sep 2026$1,520,0001,292$1,17611–15Resale
Sep 2026$1,488,0001,216$1,22411–15Resale
Sep 2026$1,450,0001,292$1,12211–15Resale
Jul 2026$1,610,0001,313$1,2266–10Resale
Jul 2026$1,568,8881,442$1,0881–5Resale
Jul 2026$1,530,0001,389$1,1021–5Resale
Jul 2026$1,470,0001,292$1,1381–5Resale
May 2026$1,340,0001,227$1,0926–10Resale
Mar 2026$1,600,0001,324$1,20811–15Resale
Mar 2026$1,400,0001,227$1,1411–5Resale
Dec 2025$1,600,0001,389$1,1526–10Resale
Nov 2025$1,580,0001,442$1,0961–5Resale
Nov 2025$1,540,0001,389$1,1091–5Resale
Nov 2025$1,520,0001,313$1,15811–15Resale
Sep 2025$1,415,8881,281$1,10511–15Resale
Aug 2025$1,700,0001,389$1,2241–5Resale

Record prices ECs, since Oct 2021

  1. $2,048,000 Executive Condominium, 1,959 sq ft, floor 16–20 · resale, Feb 2025
  2. $1,980,000 Executive Condominium, 1,798 sq ft, floor 1–5 · resale, Oct 2026
  3. $1,980,000 Executive Condominium, 1,798 sq ft, floor 1–5 · resale, Oct 2026

All of district 19, Serangoon Garden, Hougang, Punggol

From URA’s private residential transactions (caveats lodged), as Flat Prices reads them, Oct 2021 to Oct 2026 (as of 6 Nov 2026). Not every sale has a caveat lodged, and a month’s count fills in over the weeks after it. Bulk sales (several units on one caveat) are listed but left out of the medians.

🏠 Flat Prices

Flat Prices (hdbprices.com) is Liddat’s sister site for Singapore homes. It reads URA’s private residential transactions as they come out, sorts each sale into its project, kind and tenure, and places each project on the map with its nearest MRT station. This page’s sales come from it.

Flat Prices has every HDB resale since 1990 on a map and a page for every block, with rents, the lease left and an estimate of what a flat is worth, and private homes on the same map, so you can set a condo beside the HDB flats around it.

Questions

How much is a unit at The Florida?

The median price at The Florida was $1,535,000 ($1,130 psf) over the 18 units sold from Nov 2025 to Oct 2026. Its $psf is 28% below District 19’s median for ECs, $1,572. The price varies with the size, floor and stack, so the latest sales below say more.

How many units at The Florida have been sold?

94 since Oct 2021 with a caveat lodged, 18 of them from Nov 2025 to Oct 2026. It’s in District 19 (Serangoon Garden, Hougang, Punggol), in URA’s Outside Central Region.

What is the highest price paid at The Florida?

$2,048,000 for 1,959 sq ft on floor 16–20 ($1,045 psf, a resale) in Feb 2025, the highest since Oct 2021.

Is The Florida freehold or leasehold?

99-year lease from 1997. The nearest MRT or LRT station is Hougang, about 880 m away in a straight line.

More in District 19

Rivercove Residences · The Terrace · The Vales · Hundred Palms Residences · Bellewaters · Austville Residences · Twin Waterfalls · Esparina Residences · Prive · Riverparc Residence · Ecopolitan · The Amore · All of District 19, Serangoon Garden, Hougang, Punggol

Buying? Stamp duty · How much you can borrow · SORA

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